Why we’re not taking part in Black Friday

We’re not taking part – and that’s a conscious choice.

While discounts, countdown deals, and “Black Weeks” are being celebrated everywhere, we stay true to our own path. We’ve never been driven by prices — and we don’t intend to start now.

At mediarath, you won’t find inflated list prices, fake discounts, or buy-now pressure. Instead, we offer carefully selected and tested products that work reliably with Home Assistant and other smart home systems.

Smart home technology isn’t an off-the-shelf product. It requires understanding, experience, and genuine support.

That’s where we choose to invest our time – not in price wars or mass promotions. A race for the lowest price doesn’t fit our concept. We focus on quality, reliability, and fair prices that still hold tomorrow.

Because if all we did was pack boxes, we’d lose what defines us: honest advice, dependable service, and products we truly believe in.

We’d rather stay small, good, and personal – than big, hectic, and replaceable. This is our statement against the discount frenzy – and for genuine values.