Why we’re not taking part in Black Friday

We don’t join in – and that’s a conscious choice.

While everyone celebrates discounts, countdown deals and “Black Weeks”, we stay true to our own path. We’ve never been driven by prices — and we don’t intend to start now.

At mediarath, you won’t find inflated list prices, fake discounts or buy-now pressure tactics. Instead, we offer carefully selected and tested products that work reliably with Home Assistant and other smart home systems.

Smart home technology isn’t an off-the-shelf product. It requires understanding, experience and genuine support. That’s where we choose to invest our time – not in flash sales or mass promotions.

A race to the lowest price doesn’t fit our philosophy. We stand for quality, reliability and fair prices that will still hold true tomorrow. Because if all we did was pack boxes, we’d lose what defines us: honest advice, dependable service and products we truly believe in.

We’d rather stay small, good and personal – than big, hectic and replaceable.

This is our statement against the discount frenzy – and for genuine values.