Privacy policy
The person responsible within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:
Martin Damrath
Your data subject rights
You can exercise the following rights at any time using the contact details provided by our data protection officer:
- Information about your data stored by us and its processing (Art. 15 GDPR),
- Correction of incorrect personal data (Art. 16 GDPR),
- Deletion of your data stored by us (Art. 17 GDPR),
- Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR),
- Objection to the processing of your data by us (Art. 21 GDPR) and
- Data portability, provided you have consented to data processing or have concluded a contract with us (Art. 20 GDPR).
If you have given us your consent, you can revoke it at any time with effect for the future.
You can contact a supervisory authority at any time with a complaint, e.g. B. to the responsible supervisory authority in the federal state of your place of residence or to the authority responsible for us.
A list of the supervisory authorities (for non-public areas) with addresses can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschrift_Links/anschrift_links-node.html
Collecting general information when you visit our website
Type and purpose of processing:
When you access our website, i.e. if you do not register or otherwise submit information, information of a general nature is automatically collected. This information (server log files) includes the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address and similar.
They are processed in particular for the following purposes:
- Ensuring problem-free connection to the website,
- Ensuring smooth use of our website,
- Evaluation of system security and stability as well as
- to optimize our website.
We do not use your data to draw conclusions about you personally. Information of this type may be statistically evaluated by us anonymously in order to optimize our website and the technology behind it.
Legal basis and legitimate interest:
Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website.
Recipient:
Recipients of the data may be technical service providers who act as contract processors for the operation and maintenance of our website.
Third country transfer:
The data collected may be transferred to the following third countries:
Canada, United States
The following data protection guarantees are in place:
Adequacy decision by the EU Commission
Standard contractual clauses
Binding Corporate Rules
Storage period:
The data will be deleted as soon as it is no longer required for the purpose of collection. This is generally the case for the data used to provide the website when the respective session has ended.
If the data is stored in log files, this is the case after 14 days at the latest. Storage beyond this is possible. In this case, the users' IP addresses are anonymized so that it is no longer possible to assign the calling client.
Provision mandatory or required:
The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website cannot be guaranteed. In addition, individual services may be unavailable or restricted. For this reason, an objection is excluded.
Third country transfer:
The data collected may be transferred to the following third countries:
Canada, United States
The following data protection guarantees are in place:
Adequacy decision by the EU Commission
Standard contractual clauses
Binding Corporate Rules
Cookies
General Information
To make the visit to our website more attractive and to enable the use of certain features, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the browser session ends, i.e., after closing your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies).
We use such technologies that are strictly necessary for the use of certain functions of our website (e.g., shopping cart functionality). Through these technologies, IP address, visit time, device and browser information, and information about your use of our website (e.g., information about the contents of the shopping cart) are collected and processed. This is done within the framework of a legitimate interest in the optimized presentation of our offer according to Art. 6 para. 1 lit. f GDPR.
Additionally, we use technologies to fulfill the legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data) as well as for web analytics and online marketing. Further information on this, including the legal basis for data processing, can be found in the following sections of this privacy policy.
If applicable, we may also use technologies that are not individually listed in this privacy policy. More information about these technologies, including the legal basis for data processing, can be found in the following sections of this privacy policy.
The cookie settings for your browser can be found at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
If you have consented to the use of technologies under Art. 6 para. 1 lit. a GDPR, you can withdraw your consent at any time by sending a message to the contact option described in the privacy policy. If you do not accept cookies, the functionality of our website may be limited.
Management of Cookie Settings
On our website, we use a consent management tool to inform you about the cookies and other technologies we use. This allows us, if necessary, to obtain your legally required consent to the processing of your personal data by these technologies, manage, and document it. This tool enables you to manage your cookie settings and withdraw your consent, if necessary.
When you visit our website, a server log file is created, which contains your anonymized IP address, the date and time of the visit, device and browser information, and your consent behavior. Your data is processed in accordance with applicable data protection laws and deleted after the defined period expires.
Technically unnecessary cookies
We also use cookies to better tailor the offerings on our website to the interests of our visitors or to generally improve them based on statistical evaluations.
To find out which providers set cookies, please see the information below on the display, tracking, remarketing and web analysis technologies used.
Legal basis:
The legal basis for this processing is your consent, Art. 6 Para. 1 lit. a GDPR.
Recipient:
Recipients of the data may be technical service providers who act as contract processors for the operation and maintenance of our website.
For further recipients, please see the information listed below on the display, tracking, remarketing and web analysis technologies used.
Third country transfer:
For information on this, please refer to the lists of the individual display, tracking, remarketing and web analysis providers.
Provision mandatory or required:
Of course, you can also view our website without cookies. Web browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via your browser settings (see revocation of consent).
Please note that individual functions of our website may not work if you have deactivated the use of cookies.
Revocation of consent:
You can revoke your consent at any time using our cookie consent tool.
Profiling:
The extent to which we analyze the behavior of website visitors with pseudonymized user profiles can be found in the information below on the display, tracking, remarketing and web analysis technologies used.
Register on our website
Type and purpose of processing:
To register on our website we require some personal data, which is transmitted to us via an input mask.
At the time of registration, the following data is also collected:
IP address, timestamp
Your registration is required to provide certain content and services on our website.
Legal basis:
The processing of the data entered during registration is based on the user's consent (Art. 6 Para. 1 lit. a GDPR).
Recipient:
Recipients of the data may be technical service providers who act as contract processors for the operation and maintenance of our website.
Third country transfer:
The data collected may be transferred to the following third countries:
Canada, United States
The following data protection guarantees are in place:
Adequacy decision by the EU Commission
Standard contractual clauses
Binding Corporate Rules
Storage period:
Data will only be processed in this context as long as the corresponding consent is given.
Provision mandatory or required:
The provision of your personal data is voluntary, solely based on your consent. Without providing your personal data, we cannot grant you access to the content we offer.
Provision of paid services
Type and purpose of processing:
In order to provide paid services, we request additional data, such as payment details, in order to be able to carry out your order.
Legal basis:
The processing of the data required to conclude the contract is based on Art. 6 Para. 1 lit. b GDPR.
Recipient:
Recipients of the data may be processors.
Third country transfer:
The data collected may be transferred to the following third countries:
Canada, United States
The following data protection guarantees are in place:
Adequacy decision by the EU Commission
Standard contractual clauses
Binding Corporate Rules
Storage period:
We store this data in our systems until the statutory retention periods have expired. These are generally 6 or 10 years for reasons of proper accounting and tax law requirements.
Provision mandatory or required:
The provision of your personal data is voluntary. Without providing your personal data, we cannot grant you access to the content and services we offer.
Comment function
Type and purpose of processing:
When users leave comments on our website, the time at which they were created and the user name previously chosen by the website visitor are stored in addition to this information. This is for our security, as we can be prosecuted for illegal content on our website, even if it was created by users.
Legal basis:
The data entered as a comment is processed on the basis of a legitimate interest (Art. 6 Para. 1 lit. f GDPR).
By providing the comment function, we would like to enable you to interact easily. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.
Recipient:
Recipients of the data may be processors.
Third country transfer:
The data collected may be transferred to the following third countries:
Canada, United States
The following data protection guarantees are in place:
Adequacy decision by the EU Commission
Standard contractual clauses
Binding Corporate Rules
Storage period:
The data will be deleted as soon as it is no longer required for the purpose of collection. This is generally the case when communication with the user has been completed and the company can see from the circumstances that the matter in question has been finally clarified. We reserve the right to delete without giving reasons and without prior or subsequent information.
You can also have your comment deleted by us at any time. To do this, please write an email to the data protection officer listed below or the person responsible for data protection and provide the link to your comment and, for identification purposes, the email address used when creating the comment.
Provision mandatory or required:
The provision of your personal data is voluntary. Without providing your personal data, we cannot give you access to our comment function.
Newsletter
Type and purpose of processing:
To deliver our newsletter, we collect personal data that you provide via an input form.
A valid email address is required for effective registration. To verify that the registration was genuinely made by the owner of the email address, we use the “double opt-in” procedure. This involves logging the newsletter request, sending a confirmation email, and recording the receipt of the confirmation. No further data is collected.
In addition to classic newsletter content (such as product news, promotions, and offers), your email address may also be used to invite you to submit a product review by email following a purchase, provided that you have given your consent as part of the newsletter registration.
Legal basis:
Processing is based on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. We may send you our newsletter as well as related communications (e.g., review invitations or product recommendations) to the email address you provided.
You can revoke your consent to the storage of your personal data and its use for sending newsletters at any time with effect for the future. There is a corresponding link in every newsletter. You can also unsubscribe at any time directly on this website or inform us of your revocation using the contact option provided at the end of this data protection notice.
Recipient:
Recipients of the data may be processors.
Third country transfer:
The data collected may be transferred to the following third countries:
Canada, United States
The following data protection guarantees are in place:
Adequacy decision by the EU Commission
Standard contractual clauses
Binding Corporate Rules
Storage period:
The data will only be processed in this context as long as the corresponding consent is given. They will then be deleted.
Provision mandatory or required:
The provision of your personal data is voluntary, solely based on your consent. Unfortunately, we cannot send you our newsletter without your consent.
Revocation of consent:
You can revoke your consent to the storage of your personal data and its use for sending newsletters at any time with effect for the future. You can request unsubscription using the link contained in each email or by contacting the data protection officer or person responsible for data protection listed below.
Contact form
Type and purpose of processing:
The data you enter will be stored for the purpose of individual communication with you. This requires you to provide a valid email address and your name. This is used to assign the request and then answer it. Providing further data is optional.
Legal basis:
The data entered into the contact form is processed on the basis of a legitimate interest (Art. 6 Para. 1 lit. f GDPR).
By providing the contact form, we would like to make it easy for you to contact us. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.
If you contact us to request an offer, the data entered in the contact form will be processed to carry out pre-contractual measures (Art. 6 Para. 1 lit. b GDPR).
Recipient:
Recipients of the data may be processors.
Third country transfer:
The data collected may be transferred to the following third countries:
Canada, United States
The following data protection guarantees are in place:
Adequacy decision by the EU Commission
Standard contractual clauses
Binding Corporate Rules
Storage period:
Data will be deleted no later than 6 months after the request has been processed.
If a contractual relationship arises, we are subject to the statutory retention periods according to the German Commercial Code (HGB) and will delete your data after these periods have expired.
Provision mandatory or required:
The provision of your personal data is voluntary. However, we can only process your request if you provide us with your name, email address and the reason for the request.
Consent for Contacting for Product Feedback
Type and Purpose of Processing:
If you are contacted by email after a purchase to provide feedback on your order or to receive product recommendations, this will only occur on the basis of your previously given consent. This consent may have been provided either via a checkbox during the checkout process or as part of the newsletter registration.
Your email address will be used exclusively to invite you once – or in the case of repeat purchases, on a limited basis – to submit a review and to receive relevant product suggestions based on your interests.
Legal Basis:
The legal basis for this processing is your voluntary consent in accordance with Art. 6 para. 1 lit. a GDPR.
Storage Duration:
We store your consent – and the associated email address – only as long as the consent remains valid, and for a maximum of 6 months after collection. After that, the address will only be used in anonymized form for statistical purposes.
Revocation of Consent:
You may revoke your consent at any time without giving reasons, with future effect – either via the link in each review request or by sending an email to contact@mediarath.de. Once we receive your revocation, we will stop all further contact for feedback purposes.
Provision of Data Required or Optional:
Providing your email address for product feedback purposes is voluntary. Without your consent, we will not send you review invitations by email.
Use of Google Analytics
If you have given your consent, Google Analytics is used on this website, a web analysis service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA (hereinafter: “Google”). Google Analytics uses so-called “cookies”, i.e. text files that are stored on your computer and which enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can find further information about terms of use and data protection at https://www.google.com/analytics/terms/de.html and under https://policies.google.com/?hl=de
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
The data we send and linked to cookies, user identifiers (e.g. user ID) or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached occurs automatically once a month.
Revocation of consent:
You can prevent tracking by Google Analytics on our website by Click here to opt out of Google Analytics. An opt-out cookie is installed on your device. This will prevent Google Analytics from collecting data for this website and this browser in the future as long as the cookie remains installed in your browser.
You can also prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: Browser add-on to deactivate Google Analytics.
Use of script libraries (Google Webfonts)
In order to display our content correctly and graphically appealing across browsers, we use “Google Web Fonts” from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; hereinafter “Google”) to display fonts on this website.
For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.
Using Typekit web fonts from Adobe Fonts
We use Typekit web fonts from Adobe Fonts to visually design our website. Adobe Fonts is a service provided by the Adobe Systems Software Ireland Companies (4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland; hereinafter referred to as “Adobe”), which gives us access to a font library.
In order to integrate the fonts we use, your browser must establish a connection to an Adobe server in the USA and download the font required for our website. Adobe thereby receives the information that our website was accessed from your IP address.
Further information about Adobe Fonts can be found in the Adobe Fonts data protection information, which you can access here: https://www.adobe.com/de/privacy/policies/adobe-fonts.html
If your browser does not support web fonts, or you do not give your consent, a standard font will be used by your computer.
Revocation of consent:
The provider currently does not offer an option for a simple opt-out or blocking data transmission. If you want to prevent your activities on our website from being tracked, please revoke your consent for the relevant cookie category or for all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or may only be able to use it to a limited extent.
Use of Google Maps
On this website we use Google Maps. Google Maps is operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). This allows us to show you interactive maps directly on the website and enables you to conveniently use the map function.
For more information about data processing by Google, please see the Google data protection information: https://policies.google.com/privacy. There you can also change your personal data protection settings in the data protection center.
You can find detailed instructions on how to manage your own data in connection with Google products here: https://www.dataliberation.org
When you visit the website, Google receives information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account.
If you do not want your profile to be assigned to Google, you must log out of Google before activating the button. Google saves your data as usage profiles and uses them for advertising, market research and/or needs-based design of its websites. Such an evaluation is carried out in particular (even for users who are not logged in) to provide tailored advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this you must contact Google.
Revocation of consent:
The provider currently does not offer an option for a simple opt-out or blocking data transmission. If you want to prevent your activities on our website from being tracked, please revoke your consent for the relevant cookie category or for all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or may only be able to use it to a limited extent.
Embedded YouTube videos
We embed YouTube videos on our website. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter “YouTube”). YouTube, LLC is a subsidiary of Google LLC, 1600 Amphitheater Pkwy, Mountain View, CA 94043, USA (hereinafter “Google”). When you visit a page with the YouTube plugin, a connection to YouTube servers is established. This tells YouTube which pages you visit. If you are logged into your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand.
If a YouTube video is started, the provider uses cookies that collect information about user behavior.
Further information about the purpose and scope of data collection and its processing by YouTube can be found in the provider's privacy policy. There you will also find further information about your rights in this regard and setting options to protect your privacy (https://policies.google.com/privacy).
Revocation of consent:
The provider currently does not offer an option for a simple opt-out or blocking data transmission. If you want to prevent your activities on our website from being tracked, please revoke your consent for the relevant cookie category or for all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or may only be able to use it to a limited extent.
Social plugins
Type and purpose of processing:
We offer you the option of using so-called “social media buttons” on our website. To protect your data, we rely on the “Shariff” solution for implementation. As a result, these buttons are only integrated on the website as a graphic that contains a link to the corresponding website of the button provider. By clicking on the graphic you will be redirected to the services of the respective provider. Only then will your data be sent to the respective providers. Unless you click on the graphic, there will be no exchange between you and the providers of the social media buttons. Information about the collection and use of your data on social networks can be found in the respective terms of use of the relevant providers. You can find more information about the Shariff solution here: http://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html
We have integrated the social media buttons of the following companies on our website:
Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA
(“Facebook”), Instagram, Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”)
Google AdWords
Our website uses Google Conversion Tracking. The operating company for the Google AdWords services is Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you have reached our website via an ad placed by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google.
If the user visits certain pages on our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.
More information about data processing by Google can be found in the Google data protection information: https://policies.google.com/privacy. There you can also change your personal data protection settings in the data protection center.
Revocation of consent:
The provider currently does not offer an option for a simple opt-out or blocking data transmission. If you want to prevent your activities on our website from being tracked, please revoke your consent for the relevant cookie category or for all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or may only be able to use it to a limited extent.
Use of Google Remarketing
This website uses the remarketing function of Google Inc. The operating company of the Google Remarketing services is Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter “Google”).
The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the website visitor’s browser, which makes it possible to recognize the visitor when he or she accesses websites that are part of the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.
More information about data processing by Google can be found in the Google data protection information: https://policies.google.com/privacy. There you can also change your personal data protection settings in the data protection center.
Revocation of consent:
The provider currently does not offer an option for a simple opt-out or blocking data transmission. If you want to prevent your activities on our website from being tracked, please revoke your consent for the relevant cookie category or for all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or may only be able to use it to a limited extent.
SSL encryption
To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.
Information about your right to object according to Art. 21 GDPR
Individual case-related right to object
You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, which is carried out on the basis of Article 6 Paragraph 1 Letter f of the GDPR (data processing based on a balance of interests); This also applies to profiling based on this provision within the meaning of Art. 4 No. 4 GDPR.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
Recipient of an objection
Martin Damrath
Change to our privacy policy
We reserve the right to adapt this data protection declaration so that it always complies with current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection declaration will then apply to your next visit.
Questions for the data protection officer
If you have any questions about data protection, please write us an email or contact the person responsible for data protection in our organization directly:
Martin Damrath
Schöneberger Straße 75d
22149 Hamburg
Germany
Telephone: +49 (0)40 / 532 523 30
Email: contact@mediarath.de
The data protection declaration was created with the help of activeMind AG, the experts for external data protection officer (version #2020-09-30).